Greenluv

A few weeks ago while in Brooklyn, I was at a food festival in Williamsburg and they were handing out Boxed Water Is Better. I made it a point to bring the empty carton home so I could do my research. I must say, it feels somewhat strange to drink water straight from a carton but I got over it. Not only is the packaging bold and unique, but it’s also (obviously) much more sustainable a plastic water bottle. Here’s their spiel on why boxed is better:

“About 76% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed, and ethical way serve as an amazing renewable resource that benefits the environment even as it’s renewed. We ship our boxes flat to our filler which is significantly more efficient compared to shipping empty plastic or glass bottles to be filled. The flat, unfilled boxes we can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles. Our cartons can also be broken down to their original flat state, and are recyclable in some areas. The Carton Council,  www.recyclecartons.com, is continuously adding new carton recycling facilities throughout the country. We’re also giving 20% of our profits back to the resources our product is composed of – water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it’s part of our company’s ethos and way of thinking to give back and participate.”