If you don’t already know, an affiliate website is a site you create and market yourself and earn income through selling other peoples products AKA affiliate marketing. Although this use to be a hugely popular earning method for internet marketers and web designers, it seems to have been on the slide for the last 12-24 months, and I think I know why. It’s due to the rate at which Google is ranking website now. You need to be in the game for a long time and be willing to put in a lot of effort if you want to make it now, there is no quick way to earn from these sites anymore.
Step 1 – Keyword Research + Brand Building
In 2012 and before you’d start by buying a domain with your most competitive keyword in it. This was called an exact match domain and it ranked great in Google. Then came the Panda and Penguin updates and well to cut a long story short it doesn’t really work anymore. Instead you should start with keyword research and create a list of semi-competitive long tail keywords you think you’d be able to write about 1000 words each on. Obviously you can start by finding the offers first but I prefer to start this way, especially if you go into highly competitive markets such as the ones we went into with our forex trading strategies website, although this gets a bit of traffic now we aren’t interested in the earnings, instead we want to seriously build the brand of the site.
Step 2 – Content
Content is the most important thing as this is what the readers (and the search engines) are going to be picking up on your website. This has to be engaging for the users, so you can utilise the social share features of the internet nowadays, but also it has to be well written from an SEO point of view. Get both right and you will have a successful site.
Step 3 – Design
As well as high ranking website with the correct keywords your site now also has to look good from a design point of view. User experience is a Google ranking factor on its own, which means if people visit your site and bounce straight off it, you won’t rank in Google and worst than that, you won’t make any sales or income, so its a lose lose situation. Instead have a clear and simple design, don’t be afraid to spend money on this if you aren’t the best designer in the world, it will pay for itself in the long run!
Step 4 – Know your end game.
Most people who start their affiliate websites don’t know their end game, instead they are just hoping to make a few quid, which is the worst attitude to have. Treat your affiliate websites like mini businesses. Part of this means you should know your end game, do you want to sell this site in 12 or 24 months? Or do you want to build this into a product business, maybe having a physical product to sell to your email list which you have been building at the same time right!?
There is so much to an affiliate BUSINESS nowadays, more than just a website. So remember don’t bother going into a site half heartedly as you won’t get any results! All or nothing now.
Thanks for reading.